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Videos

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Marc Smaluhn, Raul Gordo
Company: Netquest
September 23, 2018
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Citation

Smaluhn and Gordo (2018a, September 23). A game changer in understanding toy purchasers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-game-changer-in-understanding-toy-purchasers


Research papers

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
×

Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Research papers

Challenges for the toy business in the ’90s

Throughout the past thirty years the toy business has gone through important transformations - specially the move from small workshops of craftmen to dominating multinational companies, each trying to develop their competitive advantages. Toy...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jean-Paul Charpentier
June 15, 1992
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Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Research on handcraft toys. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-handcraft-toys